Description
Abstract
This project examines the The influence of social media on the use of traditional mass media among Nigerian youths. Also its effect on communication and socialization habit. Furthermore, the media relationship with its immediate audience, suggests that media weaken or delimit the audience capacity to act autonomously. This study considers the uses and gratification theory whose emphasis on the audience is active in the reception of the media. Also, it suggests no passivity within the audience. This study combines both quantitative and qualitative methods of revealing the empirical data at the interpreted conclusion. 200 questionnaires were administered toward this study. Selected youths of Kwara state polytechnics were contacted to ascertain how they often make use of social media. Also, it set to understand their attitude toward social media and its impact on their lifestyle. The research work was intended to consider the influence of social media on the use of traditional mass media among youths of Nigeria. It, however, recommended that this study was able to expose various insight into the uses of social media by Nigerian youths. Also, government policies should be employed so as to regulate any negative impact and enhance the maximum benefits of social media to the youths and society.
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