THE ROLE OF INFORMATION AND COMMUNCATION TECHNOLOGY ICT IN THE DEVELOPMENT OF ADVERTISING IN NIGERIA

Description

1.1 BACKGROUND OF THE STUDY INTRODUCTION

ICT information and communication technology. Is an umbrella term that includes any communication device or application

Encompassing: radio, television, cellular phones, computer and software, systems and so on, as well as the various services and applications associated with them, such as video conferencing and distance caroming.

Communication can be described as the process of transmitting and receiving ideas, information and massages. In keeping with their complex nature and multiple applications, Information and communication technologies ICT may be viewed in different ways. The world Bank defines ICT as set of activities which facilitate by electronic means the processing, transmission and display of information.

Rodriquez and Wilson, 2004 ICT refers to technologies, people use to share distributes gather information and to communicate through computer net works. ESCAP 2000.ICT can be described as a complex varied set of goods, application and services used for producing distributing processing, transforming information, including telecom, TV and radio broadcasting, hardware and software, computer services and electronic media.

Information and communication technologies ICT have permeated all aspects of life in such a way that nothing can be done efficiently, especially in the field of communication without the extensive use of ICT.

Today, ICT have made in roads into radio and television broadcast, news production, public relations and advertising.

Information and communication technologies are all about the digitalization of communication and information dissemination strategies. It involves the use of telecommunication of computer communication.

ICT involved a whole lot of communication gadgets with high technological contents like computers, telecom devices like fax, satellite, and mobile phone, internet facilities, etc lke 2005;106 describe ICT as a combination of technologies that have been modernized to an hence the process of communication and information dissemination. Basically information and mediated, that has to do with the application of modern technologies in the functioning of communication devices.

According to Jillian 2003 an capsulate the all engaging nature of ICT, the advent and development of technology has resulted in the convergence of traditional media into a new communication medium the print, audio and visual elements of the journals medias the internet becomes a bridge for the advertising industry to cross over from the conventional forms of magazine and newspaper ads, radio and television commercials, to internet advertising such as USB banners and pot of adverts.

However, at the cost of this study advertising wile be viewed in all areas covered by the ICT. That as the modem system of advertising, copywriting and print production, ICT and the production of television and radio commercials, the growth of cyber advertising for online advertising and types of online advertising.

1.2 STATEMENT OF THE PROBLM

ITC is a global issue mostly in developing countries third world countries is still passing through difficult challenges. The usually affect the smooth flow of Information from one place of the another, thereby creating multiple problems in Communication for economic development.

In line with the global economics standard, ICT are very relevant, musty to our society where, despite the advent of western education. In the area of the ICT me still have a lot of illiterate citizens.

In Nigeria however only large business enterprises, and government resident offices makes use of the ICT materials to advertise their products and services.

This study seeks to ascertain the nature and extend to which ICT holds in the advertising industry, it benefits and challenges of ICT in the advertising business. This research also attempt to find out both external and internal forces affecting the growth of ICT in Nigeria.