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The role of marketing in a manufacturing company, a case study of Cement Company of Northern Nigeria, Sokoto State

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Abstract

This research work is on The role of marketing in a manufacturing company, a case study of Cement Company of Northern Nigeria, Sokoto State. The project is based on five chapters. Chapter one which is based on introduction, Historical background of the study, statement of problem, objective of the study, significant of the study, methodology of research, definition of the term. Chapter two which is the literature review deals with introduction, dialogue between producer and consumer, marketing and project management system, marketing and the consumer, marketing strategies, and, marketing system. Chapter three is based on introduction, data analysis, research findings, research designed, population study, sample and sampling techniques and methodological problem. Chapter five is based on the summary, conclusion, recommendations and Bibliography.

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