This project writing is on The significance of branding to effective marketing of the tobacco products in Nigeria. This study researched the significance of branding to effective marketing in Nigeria for market penetration. It examined the significance of branding to effective market penetration. The study went further to evaluate the poor quality branding exercise on market penetration and its effect on the organizations concerned. Marketing on a previously formulated hypothesis. The study discovered that effective marketing of consumer products determines the level of sales as opposed to the tentative. Hypotheses. It was concluded that branding helps stimulate demand for products. Also, branding is the ingredient that would have to be included in the marketing strategies of the management of companies in order to spice up other promotional tools in promoting sales.