Description
Abstract
This project is focused on Role and importance of marketing to manufacturing firms in a competitive market environment – a case study of De-united foods industry limited Indomie instant noodles. The primary objective for any profit-oriented organization is to maximize profit and minimize loss among other objectives. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization. Among these external elements or environment factoring competition. The nature, diversity and dynamic competition in the market determine the strategy and traffics that will be formulated and adopted in dealing with such environmental factors. Among several available strategies that could be adopted includes promotion which its integral part is marketing. This research project will evaluate the importance and significant role of marketing to manufacturing firm in a competitive market environment taking DE–UNITED FOOD INDUSTRY as a case of study. The project concluded that any manufacturing organization that is profit-oriented should adopt a marketing concept strategy. This will enable the organization to fully understand the fundamental needs and desires of the target market thereby gaining competitive advantage over other competitors. The project recommends that the primary objective of any manufacturing organization will and can be fully accomplished if the marketing concept is adopted and fully frizzed in a competitive environment.
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