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Uyo urban residents perception of rebranding Nigeria project. This study is being carried out to investigate Uyo urban residents’ perception of the rebranding Nigeria project launched by the federal government through its ministry of information and communication. The survey research method was used in carrying out the study, the instrument used for data collection was the questionnaire. A total of 383 copies of the questionnaire were administered to respondents in the Uyo metropolis, 300 of which were returned and analyzed using sample percentages. The research discovered that the public perception impact especially in the area of changing the negative attitudes of Nigerians in terms of the way they do things and talk about Nigeria. Findings also revealed that the campaign may change the negative foreign perception if well managed. Based on the findings, the study recommended that the campaign should transcend rhetoric sloganeering and advertised priorities but rather, the government should outline clear measures it will be taking to reduce human rights abuses, election fraud, corruption and malpractices in all facets of rebranding should adopt the practice of good governments service delivery, transparency and accountability. This is in addition to ensuring the passage of the freedom of information bill pending at the National Assembly and addressing effectively the higher Delta Problem..


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