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Abstract

This project is on Branding and marketing of pure water in Ilorin township. This research work deals with branding and marketing of pure water in Ilorin township, satisfaction by the competitor and the regulatory system. The objective aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi-square correlation analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was able to examine and ascertain that branding enhances the effectiveness and efficient running of the branding and the marketing of pure water in Ilorin. Therefore, it was realized that for any sector to develop and effectively run, it must be competitive and marketing oriented, so that the branding and marketing of pure water. Lastly the recommendation shows that branding influences the choice of a product in the market. For the consumer to identify the product of their choice.

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