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Personal selling as an effective promotional tool in marketing of industrial goods

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Abstract

This research writing is on Personal selling as an effective promotional tool in marketing of industrial goods. The project aims at knowing personal selling as a promotional tool in the marketing of industrial goods, which provide for detail information about all activities that are going in industrial goods/ products, and also touch parts of promotional activities like sales promotion, public relation, advertising and publicity which is useful to solve marketing problems. This project explains all processes involve in oil companies in order to make successful selling activities. However, it also highlights the historical background of the case study which is”NIGERIA NATIONAL PETROLEUM CORPORATION (NNPC)” that will enable the researcher to know much on how personal selling serves as a best promotional tool in the marketing of INDUSTRIAL GOODS to achieve their objectives, various research information by the researcher that tries to described special features of the study which serve to be realized while working to provide a complete knowledge of the topic.

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