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Effective petroleum product distribution and consumer satisfaction – case study of Mobil retail outlet

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Abstract

Effective distribution of products plays a very important role in determining consumer satisfaction and the pace of growth of the economy, giving an enabling environment. The main aim of this project work is to examine the extent to which effective distribution of petroleum products helps in consumer satisfaction. Two hypotheses were formulated to examine or established the relationship between government policies and petroleum product distribution, effective petroleum distribution and consumer satisfaction. The research reveals that effective distribution of petroleum products helps in determining consumer satisfaction thereby leading to an increase in sales volume. Recommendations were made as to how effective distribution of petroleum products can be actualized.

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