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Examining the impact of online reservation system on the profitability of the hotel
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This project looks at Examining the impact of online reservation system on the profitability of the hotel. This study examines the impact of online reservation system on the profitability of the hotel. The objectives of this study are to ascertain the difference between traditional and online reservation system for promoting hotels performance in Ikorodu Metropolis determine the extent to which traditional reservation system affect the Performance of Hotels in Ikorodu Metropolis and to determine the extent to which online reservation system enhance Performance of Hotels in Ikorodu Metropolis. This study examines a cross-sectional and quantitative approach adopted to achieve the study objectives. Therefore, Regression Model was employed using quantitative data. Quantitative data analysis involved descriptive zero-order correlations and Regression Modelling using SPSS version 25. This study revealed that there is a significant difference between traditional and online reservation system in promoting hotel industries also, the traditional reservation system has a less significant effect on the performance of hotels in Ikorodu Metropolis and this study revealed that online reservation systems significantly enhance the performance of Hotels in Ikorodu Metropolis. Based on the findings, the study recommended that the hotel industry should embrace the use of an online reservation system since it contributes more to their performance Manual reservation system can also be retained by the Hotel industry and the government should introduce policies that can drive technology positively, this will encourage Hotel owners to dive more into the online reservation system.