Description
ABSTRACT
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc.
Recently, 7up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor economic situation in the country.
Therefore, innovation, dynamism and efficiency visvis marketing are necessarily required as a means of not just surviving but also ensuring profitability and cooperate growth. The implementation of marketing strategies as well as successful cooperate performance of the sales force.
TABLE OF CONTENTS
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VIII
TABLE OF CONTENT XI
CHAPTER ONE
BACKGROUND TO THE STUDY 1
OVERVIEW OF THE COMPANY 9
OBJECTIVE OF THE STUDY 11
SIGNIFICANCE OF THE STUDY 12
LIMITATION OF THE STUDY 14
HYPOTHESIS FORMULATION 14
SCOPE OF THE STUDY 15
DEFINITION OF TERMS 15
CHAPTER TWO
LITERATURE REVIEW 17
CHAPTER THREE 35
RESEARCH METHODOLOGY 35
DESIGN OF THE STUDY 35
POPULATION OF THE STUDY 35
SAMPLE SIZE 36
SAMPLING TECHNIQUES 38
METHOD OF DATA COLLECTION 38
QUESTIONNAIRE DESIGN 38
TREATMENT OF DATA 40
CHAPTER FOUR
ANALYSIS AND INTERPRETATION FO DATA 42
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42
ANALYSIS OF RESPONSES FROM CONSUMERS 50
TEST OF HYPOTHESIS 60
CHAPTER FIVE
SUMMARY OF FINDINGS. CONCLUSIONS AND RECOMMENDATIONS 69
CONCLUSION 70
RECOMMENDATION 71
BIBLIOGRAPHY 73
APPENDIX 76
QUESTIONNAIRES 78
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