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ABSTRACT

This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product and thereby enabling the organisation to achieve its most important objecting which is profit. This project is going to be put into five chapter as follows: The chapter one of the project will give the background of the study definition, objective, scope of the study this same chapter will also contain the definition of major terms as regard impact of packaging on consumer product. Also the statement of the problem significant of the study and formulation of hypothesis. The chapter two will take care of introducing and other subheadings, literature review. Chapter three deals with research methodology that will be adopted and we are going to use both primary and secondary data which means we will go to Okn Biscuit Offa Kwara State, as our case study, to collect information through personal interview and questionnaire prepared to shut out purpose. Chapter fourcontain the data presentation and analysis, research question and interpretation and result/ conclusion that have being collected from our case study. Chapter five contain the conclusion, recommendation, summary of finding.

TABLE OF CONTENT

Certification.. iii

Dedication.. iv

Acknowledgementv

Table of Contentvi

Abstractviii

CHAPTER ONE.. 1

1.0 Introduction.. 1

1.1 Historical Background of the Study. 3

1.2 Statement of the Problem.. 5

1.3 Objective of The Study. 5

1.4 Formulation of Research Question.. 6

1.5 Significance of the Study. 6

1.6 Scope and Limitation of the Study. 7

1.7 Definition of Terms. 8

CHAPTER TWO.. 10

Literature Review.. 10

2.0 Introduction.. 10

2.1 New Product10

2.2 Product Life Cycle. 17

2.3 Product Strategy. 20

2.5 Packaging. 23

CHAPTER THREE.. 27

Research Methodology. 27

3.0 Introduction.. 27

3.1 Research Design.. 27

3.2 Research Instruments. 28

3.3 Population and Sample. 29

3.4 Restatement of Research Question Research Questions. 30

3.5 Data Treatment Techniques. 31

CHAPTER FOUR.. 32

4.0 Data Presentation and Analysis. 32

4.1 Data Analysis. 33

4.2 Interpretation and Result37

CHAPTER FIVE.. 39

Summary Conclusion and Recommendation.. 39

5.0 Introduction.. 39

5.1 Summary and Findings. 39

5.2 Conclusion.. 40

5.3 Recommendations. 41

References. 43

Questionnaire. 44

 

 

 

 

 

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THE IMPACT OF PACKAGING ON CONSUMER PRODUCT

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