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Impact of Twitter handle on students’ access to celebrity pages, a case study of College of Education, Warri

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Abstract

This project is on Impact of Twitter handle on students’ access to celebrity pages, a case study of College of Education, Warri. The purpose of this study is to evaluate the use of Twitter handle as a tool for students to gain access to celebrities’ lifestyle update in tertiary institution with focus on College of Education, Warri, Delta State. The survey design was adopted for the study. The questionnaire was used as instrument for data collection. The findings of the study reveals that Nigerian undergraduates have knowledge of social media tools and are using the tools majorly for communication with friends and information sharing among fellow students. The findings of this study show that the platform primarily used by celebrities for interpersonal relationships with fans is Twitter and that the use of Twitter handle has made it easy for students to easily like, comment and even directly message their favorite celebrities’ lifestyle from time to time. In light of the study findings, the study concluded therefore that the use of Twitter handles have significantly improved the chances of communicating between students and their favorite celebrities and that student’ get satisfactory updates from their favorite celebrities on Twitter handles.

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