Influence of news commercialization on broadcast media – a study of NTA 12 uyo

Description

Abstract

Influence of news commercialization on broadcast media – a study of NTA 12 uyo. A field survey was considered appropriate for the study. The objectives of the study were to examine the influence of news commercialization on broadcast media in Uyo and to appropriate possible solutions to its influences. Sample size of 60 was drawn, using random sampling technique. A total of 70 copies were of questionnaires was administered and 60 copies were retrieved and found useful. The questionnaire was used as instrument of data collection. Findings showed that the study showed that the effects of news commercialization on news content of the organizations include it erodes the credibility of the news medium, it leads to the credibility of the news medium, it leads to self-censorship and it encouraged the voicing of the opinions of the super-rich. It was further recommended that there is a need for NBC to intervene in order to mandate the broadcast media to live up to its social responsibility of protecting the public’s right to receive reliable and accurate information. the sanctity of the news should be tampered with. Broadcast stations owner should find alternative sources of funding their business such as airtime sales and commercial advertising.