This project is focused on Motivation of sales personnel as a means of achieving growth and survival in the soft drink industry. The degree of success in the generation of sales revenue in any organization equates directly with the quality and performance of the sales force. More than ever, today’s salespeople are dynamic power in the business world. They are responsible for generating more revenue in our economy than workers in any profession. In the light of the aforesaid, this study seeks to the critical analysis on the effects of motivation of sales personnel as a means of achieving growth and survival in the marketing of soft drinks in Nigerian Bottling company, Owerri Imo state with a view to determining the relationship between sales force and compensation tools and offering a recommendation for change. In order to achieve the intended objectives. This work is structured in five chapters. Chapter one is the introduction which highlighted the background of the study, statement of the problems, objective of the study, research questions, significance of the study, scope of the study, limitation of the study and definition of terms. Chapters two is the literature review, introduction and other functions of the topic. Chapter three explained the research methodology adopted. This cover the areas of coverage research designed, some of data, population determination of samples, sampling techniques, validity and reliability and method of data analysis. Chapter four focused on the analysis of data collection and test of hypothesis formulation. Finally chapter five presents the summary of the findings, conclusion and recommendations.