Description
Abstract
This project is on The application of marketing strategies for improving banking operations using Afribank Plc as a case study. It examined the impact of marketing strategies in the banking industry. Marketing survey was conducted to elicit opinion on the previously formulated hypothesis. The study employed the use of structured data response instrument such as questionnaire, interview and observation in the collection of data. The population of the study comprised staff of Afribank Nigeria plc. For ease of data analysis, a total of 100 respondents were chosen. Having identified some problem of the banks as a result of inadequate and ineffective marketing strategies, the researcher made the recommendation that for an effective and profitable banking operation there is the need to create marketing department in every banking industry. This will create better ways of customer’s satisfaction and at a profit to the organization.
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