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ROLE OF VISION AFRICA RADIO UMUAHIA, ON POLITICAL MOBILIZATION OF RURAL DWELLERS IN UMUAHIA NORTH LOCAL GOVERNMENT AREA

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Abstract

The study is geared toward finding out the role of vision Africa radio umuahia on political mobilization of rural dweller in umuahia north local government area. For this study, five rural villages in umuahia north local government area were studied. The importance of radio as the most mobilization media was universally acknowledged. This research project used survey research and its primary source of data collection for the study is the questionnaire which is formed from three main research questions. Data collected were analyzed and interpreted. The findings revealed that a lesser extent of exposure to radio affects peoples voting pattern. In this democratic era, rural dwellers need political, educational awareness and enlightenment. It is further recommended that the government should therefore ensure that all the media of communication are made available.

 

CHAPTER ONE

INTRODUCTION

1. Background of the Study

This study will delve into an indepth performance of vision Africa radio in the political mobilization of rural dwellers in umuahia north local government area of abia state. The determination of the role of this radio in mobilizing rural dwellers for political issues will need an indepth treatment or be treated with extreme care. However, the exhaustive treatment should involve preparation of appropriate political programmes and strategy towards meeting the needs of these rural dwellers.

The role of radio medium in political mobilization in the annulled of 1973 presidential election is one of the greatest changes facing the electorates in especially in rural areas, because Nigeria electorates especially in recent years have always been intensely individualistic, hence political parties will always confront profound cultural differences. Given the cultural structure of the Nigeria electorates, the importance of radio programmes cannot be over emphasized. This also is a typical case of election malpractice that has been the lot of Nigeria election.

Radio on its part is an electronic medium with sounds and audio. It is not effective spontaneous message carrier of those times. Its consistency brings to the masses, especially the rural dwellers, account of events making it the number one when compared to any other medium. Admittedly, radio is relatively cheap and can operate without electricity; it also satisfies curiosity by allowing one hear for oneself is not just an overstatement. Again its ability to disseminate information in our various dialects as it also serves as a tonic to language barrier through the stations.

Radio as an integral part of the fourth estate of the realm, through various stations such as vision Africa is expected as usual to play its traditional role as a watch dog of the society and as agent of change. In rural areas advertisement role on political trend inspires responsiveness to the medium and has become a major feature of campaigns for public office seeker at national, state, and local government levels. Most rural dwellers in umuahia north local government are known to be financially poor because their low education status and they cannot afford radio set. This has often been a problem to efficient and effective use of radio in achieving political mobilization in rural areas.

All things being equal, the term, vision Africa radio umuahia and political mobilization refers to all kinds of political services rendered to the populace to bring about information, education, entertainment and influence to the rural dwellers. Apart from these general role, it enhances and encourages through its various programmes the acquisition and pursuit of knowledge thereby promoting national consciousness and acts as a powerful means of social mobilization.

TABLE OF CONTENTS

Title page i

Declaration ii

Certification iii

Dedication iv

Acknowledgement v

Table of contents vi

List of tables xii

Abstract xiii

CHAPTER ONE: INTRODUCTION

1.1 Background of the study 1

1.2 Statement of the research problem 6

1.3 Objectives of the study 7

1.4 Significance of the Study 7

1.5 Research Question 8

1.6 Research Hypothesis 9

viii

1.7 Operational definition of significant terms 10

1.8 Delimitation/Scope 11

CHAPTER TWO: REVIEW OF LITERATURE

2.1 Introduction 12

2.2 Review of concept 12

2.2.1 Concept of radio in Nigeria 13

2.2.2 Concept of history of vision Africa radio Umuahia 19

2.2.3 Concept of the role of radio in politics 20

2.2.4 Concept of role of vision Africa radio in political mobilization of rural dwellers in umuahia north L.G.A 22

2.3 Review of related studies 27

2.4 Theoretical framework 31

2.5 summary 32

ix

CHAPTER THREE: RESEARCH METHOD

3.1 Introduction 33

3.2 Research design 34

3.3 Population of the study 34

3.4 Research sample and sampling technique 35

3.5 Description of research instrument 37

3.6 Validity and reliability of research instrument 39

3.7 Method of data collection 39

3.8 Method of data analysis 40

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Introduction 42

4.2 Testing of hypothesis 56

4.3 Discussion of findings 66

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Introduction 68

5.2 Summary of findings 68

5.3 Conclusion 69

5.4 Recommendation 70

5.5 Suggestions for Further Studies 71

References 73

Appendix I 74

Appendix II 75

 

 

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