This project is based on Sales promotion as an effective marketing strategy for selling consumer product, it indicate the sales promotion does not have any effective on marketing strategy for selling consumer product whether it can enhance the performance of the organization. The review of the literature indicated the survey method administered through questionnaire to explicit information from the respondent and chi-square method will adopted to test the relevant hypotheses. It will also discovered that the relevant hypothesis. It was also discovered that the peculiarities of the products available to the potential buyer at the appropriate time. Lastly, it was recommended that the organization should focus on customer satisfaction and retention strategy and improve the quality of the product always and also from all this view of the topic is emphasize and available of contribution of the marketing strategy for selling consumer product are also needed between the point of moving goods from the manufacturer to the consumer.