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Abstract

This project studies The effect of customer orientation on performance of restaurant. The fundamental tenet of marketing is that all of a firm’s activities should be directed toward ensuring customer satisfaction and creating mutually beneficial, long-term relationships with the market (Kotler, 1980). In other words, firms should and will benefit by providing customers with satisfactory services and products that contribute to long-term relationships. One way to  facilitate this tenet is customer orientation specifically, putting customers’ interests first (Saxe and Weitz, 1982). In this sense, a customer-oriented business culture is preferable for firms that seek success in the market (e.g., Houston, 1986 Parasuraman, 1987). 

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