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The effectiveness of television commercial of Lux soap on the buying habit of housewives – a case study of Owerri north L.G.A

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Abstract

This project material is on The effectiveness of television commercial of Lux soap on the buying habit of housewives – a case study of Owerri north L.G.A. The study is designed to find out the effectiveness of television advertisement of lux soap on housewives. Whether it really affect the buying habit. The data gathering techniques was the survey research method. This survey was carried out through the use of questionnaires administered on the sample population of the whole housewives in Owerri North Local Government area of Imo State. What the researcher has in mind was the television advertisement affects the buying habits of housewives greatly because of its influence of combing sight and sound as well as demonstration. But the researcher’s bias was on the housewives in Owerri North. The instrument for data collection is self administered questionnaires. This instrument was chosen because it would be difficult to interview all housewives in Owerri North local government area orally. The advertisement influences them to change their buying decision. The sample size was drawn from the entire population which was randomly selected out of the area. It has been discovered that housewives have enough time to watch television advert and filler television message to the best of their knowledge and citizen them. Thus, the advert should be planned and created a make them to listen. This study found out whether they are unfounded or based on facts.

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