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The impact of internal environment on marketing organization, a case study of Shoprite, Ilorin
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This project writing is on The impact of internal environment on marketing organization, a case study of Shoprite, Ilorin. The main purpose of this research topic is to take caution relevant to the marketing organization. In essence, the marketing environment can be seen as the sum of the interrelationship between business, the marketers and society management. The survival of business organizations depends on how people in the market patronize or buy products. Any organization either profit-oriented must provide products or services to satisfy the need. Business environment is divided into two internal and external environments. The internal environment are factors within the organization which an organization has control over, while the external environment are factors outside the organization which an organization has little no control over it. The purpose of this study is an attempt to find out the impact of all the factors outside the organization, which provide opportunities or pose threats to the organization.