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Description

CHAPTER ONE

INTRODUCTION

In this scientific era of mass production, mass communication and mass consumption, advertising serve as an important factor between someone who has something to sell and someone who needs something. It is therefore been defined as the means by which we make known what we have to sell or what we want to buy.

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of contents

CHAPTER ONE

INTRODUCTION

1.1 Background of study

1.2 Objectives of study

1.3 Significant of the study

1.4 Research question

1.5 Research hypothesis

1.6 Conceptual and operational definition

1.7 Limitation of the study

CHAPTER TWO

2.0 Review of literature

2.1Summary of literature review

2.2Sources of literature

CHAPTER THREE

3.0Methodologies

3.1 Research method

3.2 Research sample

3.3 Research design

3.4 Measuring instrument

3.5 Pre test

3.6 Data collection

3.7 Data analysis

3.8 Expected results

CHAPTER FOUR

DATA ANALYSIS AND RESULT

4.1 Data analysis

4.2 Results

4.3 Discussion of findings

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.1 Summary

5.2 Recommendation for further study

References

Bibliography

Questionnaires

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