Description
Abstract
This project looks at Perception of Airtel voice call advertisement among Delta state Polytechnic Otefe-Oghara students. The study was designed to find out if Airtel customers in Delta State Polytechnic, Otefe – Oghara are exposed to voice call advertisements. The instrument for data collection was the questionnaire. The method used for analyzing data collected was frequency tabulations and simple percentage. From the findings, it showed that exposure to Airtel voice call brings about brand preference and voice call advertisement portray Airtel as better than other networks. It was recommended that Airtel network should upgrade their voice call format so as to attract students to patronize their products and services and that Airtel network should make available their products and service through these voice calls so that students will be able to subscribe to them.
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