This project is about The impact of colour presentation by newspaper advertising, a case study of Vanguard. There are seven colours in the brand these are red, orange, yellow, green, blue, indigo and violet. Light is therefore the source of all colours. However to examine the impact of colour representation on newspaper advertisement, it adopts a set task which involves the historical approach to trace the evolving colour presentation tendencies in Vanguard newspaper environment, it, therefore, argues that as a phenomenom, colour presentation because it enables audiences needed for its displacement by newspaper media. Therefore it suggests that a deliberate and concord efforts by the newspaper organization should be made to change the situation.