This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban.
Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go on with their businesses with or without advertising.
Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the statistics techniques. The result obtained indicated the effective advertising is a necessary stimulant of profit maximization in hotel business.
TABLE OF CONTENTS
List of tables
Table of contents
BACKGROUND OF THE STUDY
1.2 Statement of problem
1.3 Objective of the study
1.4 Research questions
1.5 Research hypothesis
1.6 Significance of the study
1.7 Scope of the study
REVIEW OF LITERATURE
2.2 Summary of the review
RESEARCH DESIGN AND METHODOLOGY
3.1 Sources of data
3.2 Sample size
3.3 Sample selection techniques
3.4 Limitations of the study of data analysis techniques
DATA PRESENTATION AND ANALYSIS
4.1 Questionnaire distribution and returns
4.2 Analysis of data
Summary, discussion, recommendation and conclusion