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AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

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Description

ABSTRACT

This research work is a survey on the effectiveness of Advertising in the maximization profit, with survey of some selected hotel business in Enugu Urban.

Among the objectives of this study is to find out whether the advertisement on hotel services and products actually lead to profit increase. This problem I necessary in view of the fact that some people do believe that hotels could go on with their businesses with or without advertising.

Respondents were randomly selected from Enugu metropolis and the data they provided were analyzed with simple percentage and the statistics techniques. The result obtained indicated the effective advertising is a necessary stimulant of profit maximization in hotel business.

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Abstract

List of tables

Table of contents

CHAPTER ONE

BACKGROUND OF THE STUDY

1.1 Introduction

1.2 Statement of problem

1.3 Objective of the study

1.4 Research questions

1.5 Research hypothesis

1.6 Significance of the study

1.7 Scope of the study

CHAPTER TWO

REVIEW OF LITERATURE

2.1 Introduction

2.2 Summary of the review

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY

3.1 Sources of data

3.2 Sample size

3.3 Sample selection techniques

3.4 Limitations of the study of data analysis techniques

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Questionnaire distribution and returns

4.2 Analysis of data

CHAPTER FIVE

Summary, discussion, recommendation and conclusion

References

Bibliography

Appendix

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