Marketing Project Topics with case study & Materials PDF DOC in Nigeria for undergraduate final year students

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Best project topics for marketing

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Here are topics;

1. Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC, Owerri)

2. Influence of sales promotion on consumer brand loyalty (a study of uncle c.y bread manufacturing company, Obowo L.G.A of Imo State)

3. Influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)

4. Impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)

5. Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth (A Case Study of Chris Fast Food Restaurant Owerri Imo State)

6. Role of marketing department in a manufacturing business, a case study of selected bakery in Bida town

7. Role of purchasing department in enhancing organizational productivity, a case study of Federal Medical Center, Bida

8. Assessment on the role of relationship management in sales enhancement in service industry, a comparative study of Access bank Plc and Keystone bank Plc, Bida

9. Why consumers are not eager to take up life and non-life insurance

10. Why do people buy governments bonds and shares

11. Effect of management development programmes on top level employees’ productivity

12. Impact of physical distribution channels in marketing agricultural products

13. Impact of marketing research on the product planning and development of household products

14. Impact of sales promotion in the marketing of consumer product in Nigeria

15. Effect of marketing intelligence on organizational performance, a study of Unilever Nigeria Plc, Agbara, Ogun state

16. Impact of advertising on sales performance

17. Effect of merger and acquisition on organization effectiveness and profitability

18. Consumer attitude towards made in Nigerian products (a study of Aba made leather works)

19. Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state

20. The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)

21. The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)

22. The effect of marketing research in product planning process (a case study of Unilever PLC, Aba, Abia state)

23. The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)

24. Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC, Okigwe)

25. Satisfaction and retention, a key to business survival in Nigeria

26. Examine the impact of marketing activities on the banking sector

27. Impact of internal environment on marketing organization, a case study of Shoprite, Ilorin

28. Impact of communication on service and brand evaluation, a comparative study of Uncle Sam Supermarket and Bida Home Needs

29. Impact of cashless society on emotional value and significance of money, a case study of the Nigerian economy

30. Effect of customer orientation on performance of restaurant

31. Consumer buying pattern in rural communities

32. The role of sale promotion in attracting more subscribers by GSM service providers, a case study of MTN plc

33. Role of marketing in a manufacturing company, a case study of Cement Company of Northern Nigeria, Sokoto State

34. Impact of billboard advertising on the marketing of selected detergent product in Aba metropolis, Abia state

35. Effect of relationship marketing strategies on the customer attraction of Shoprite, Enugu State

36. Advertising, its role and importance in the marketing of consumer products

37. Sales promotion as an effective marketing strategy for selling consumer product

38. Significance of new product development in a competitive marketing environment

39. Impact of drug distribution on consumer welfare in Nigeria, a study of health care center, Amasiri

40. Impact of marketing research on new product development, a case study of Nigeria Bottling Company, Ilorin

41. An application of marketing concepts in the hotel industry in Nigeria

42. The significance of branding to effective marketing of the tobacco products in Nigeria

43. Role and importance of marketing to manufacturing firms in a competitive market environment, a case study of De-united foods industry limited Indomie instant noodles

44. Branding and marketing of pure water in Ilorin township

45. Personal selling as an effective promotional tool in marketing of industrial goods

46. The benefit of privatization and commercialization on the Nigeria economy, marketing focus

47. The determinant of choice of promotional mix in the marketing of financial services in Nigeria

48. Importance of conducive office environment as a criterium for optimum performance of workers in organizations in Nigeria

49. Application of the marketing concept in our local market

50. Significance of advertising to business organizations in Nigeria, a case study of Unilever Nigeria Plc, Oregun, Lagos State

51. Optimum promotional mix as an effective tool for enhancing sales in the Nigerian soft drink industry

52. Environmental complexity as the determinant of choice of promotional tools in marketing oriented organizations

53. Outdoor advertising as a marketing strategy for product sale in the Nigerian telecommunication industry

54. An investigation into the role of GSM operation in developing direct market in Nigeria

55. Impact of personal selling in the marketing of insurance services in Nigeria

56. The influence of packaging on consumer acceptance of cosmetic products, case study of Soulmate Industries, Aba

57. Application of marketing variables in the growth of the transportation industry in Imo State

58. Motivation of sales personnel as a means of achieving growth and survival in the soft drink industry

59. The application of marketing strategies for improving banking operations

60. Consumer satisfaction and retention, a key to business survival

61. Effective marketing planning as a means of achieving increased sales volume

62. Marketing planning as a strategy for efficient business performance

63. Impact of market segmentation on sales turnover

64. Effect of product packaging on organizational productivity

65. IMPACT OF INTEGRATED MARKETING COMMUNICATION (INC)

66. EVALUATION OF MARKET SEGMENTATION ACTIVITIES IN AN ORANIZATION FOR SALES PROMOTIION CASE STUDY OF NIGERIA BOTTLING COMPANY PLC OWERRI

67. IMPLEMENTING SALES PROMOTION AND ADVERTISING STRATEGIES IN AN ORGANIZATION (CASE STUDY OF GUINNESS NIG PLC)

68. IMPACT OF MARKETING MIX AS A TOOL FOR ORGANIZATIONAL EFFICIENCY. A CASE STUDY OF PEPSI DEPOT, MAKURDI

69. IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY

70. FACTORS THAT INFLUENCE CONSUMER PURCHASE AND CONSUMPTION OF EGGS IN ENUGU STATE

71. MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY

72. ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA (A CASE STUDY OF SHELL NIG PLC)

73. SELF EMPOWERMENT THROUGH THE PROCESSING AND MARKETING OF LOCUST BEANS FOR EXPORT

74. IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER

75. THE EFFECTIVENESS OF PUBLIC RELATIONS PRACTICE IN THE OIL SECTOR (A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)

76. THE ENVIRONMENTAL INFLUENCE OF SMALL SCALE BUSINESS IN MARKETING THEIR PRODUCTS IN NIGERIA

77. THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES.(A CASE STUDY MTN MAKURDI BENUE STATE)

78. THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVELOPMENT

79. THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY (A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)

80. ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES. A Case Study of Power Holding Company of Nigeria [PHCN]

81. THE ROLE OF COMMERCIAL BANKS IN FINANCING SMALL SCALE INDUSTRIES IN NIGERIA (A CASE STUDY OF UNION BANK OF NIGERIA PLC)

82. THE ROLE OF ADVERTISING IN RETAIL BUSINESS (A Case Study of Chisco Transport Company, Lagos Nigeria)

83. THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS

84. THE IMPACT OF ADVERTISING IN A CORPORATE ORGANIZATION A CASE STUDY OF FIRST BANK OF NIGERIA PLC A PROJECT WORK PRESENTED

85. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT A STUDY OF CADVO COMPANY LAGOS

86. THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING (A case study of Guinness Nigeria Plc, Lagos)

87. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT A STUDY OF CASCO COMPANY LAGOS

88. THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR A CASE STUDY OF IKEJA LAGOS SHOPPING MAIL

89. Challenges of marketing research on the manufacturing of flour production

90. A STUDY ON THE PROBLEMS AND PROSPECTS OF MARKETING INDUSTRIAL PRODUCTS IN ENUGU STATE

91. THE EFECT OF COST CONTROL IN NIGERIA BREWERIESA CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS

92. THE RELEVANCE OF ADVERTISING TO SALES EXPANSION A Case Study of Nigeria Bottling Company Plc

93. IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOR AT TESCO LOTUS

94. EFFECTIVE OF MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF MANUFACTURING COMPANY IN ABA METROPOLIS (A CASE STUDY OF LEVER BROTHERS PLC, ABA)

95. MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC)

96. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

97. AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR

98. MARKETING OF COMMUNICATION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)

99. ADVERTIZING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

100. REGULATION OF ADVERT AND SALES PROMOTION BY GOVERNMENT AGENCIES (A CASE STUDY OF ADVERTISING PRACTITIONER COUNCIL OF NIGERIA A. P. C. O. N)

101. Product differentiation as a competitive tool in the marketing of soft drink ( a case study of limca bottling company plc okigwe)

102. EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS (A CASE STUDY OF UNILEVER PLC, ABA ABIA STATE)

103. IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

104. EFFECT OF MERGER AND ACQUISITION ON ORGANIZATION EFFECTIVENESS AND PROFITABILITY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC)

105. WHY DO PEOPLE BUY GOVERNMENTS BONDS AND SHARES (A CASE STUDY OF DEBT MANAGEMENT OFFICE)

106. WHY CONSUMERS ARE NOT EAGER TO TAKE UP LIFE AND NON LIFE INSURANCE ( A CASE STUDY OF ALLCO INSURANCE PLC)

107. CONSUMER BUYING PATTERN IN RURAL COMMUNITY

108. Distribution and Logistics in Achieving Customers Satisfaction

109. EFFECT OF COMPUTER IN MODERN ORGANIZATION

110. INFLUENCE OF ADVERTISING IN CONSUMER DEMAND FOR GOODS AND SERVICES

111. Purpose of studying the consumer Buying Pattern in Rural community

112. CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY

113. CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN THE BEVERAGE INDUSTRY (A CASE STUDY OF FAN MILK PLC, IBADAN)

114. Prospects and problems of e-marketing in the hospitality industry (case study: Golden Tulip Hotel, Ibadan)

115. Product differentiation as a competitive tool in the marketing of soft drink ( a case study of limca bottling company plc okigwe)

116. REGULATION OF ADVERT AND SALES PROMOTION BY GOVERNMENT AGENCIES (A CASE STUDY OF ADVERTISING PRACTITIONER COUNCIL OF NIGERIA A. P. C. O. N)

117. Distribution and Logistics in Achieving Customers Satisfaction

118. CONSUMER BUYING PATTERN IN RURAL COMMUNITY

119. THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC)

120. Purpose of studying the consumer Buying Pattern in Rural community

121. THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS (A CASE STUDY OF UNILEVER PLC, ABA ABIA STATE)

122. CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN THE BANKING INDUSTRY

123. EFFECT OF MERGER AND ACQUISITION ON ORGANIZATION EFFECTIVENESS AND PROFITABILITY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC)

124. EFFECT OF MERGER AND ACQUISITION ON ORGANIZATION EFFECTIVENESS AND PROFITABILITY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC)

125. CORPORATE SOCIAL RESPONSIBILITY AND ORGANISATIONAL PERFORMANCE IN THE BEVERAGE INDUSTRY (A CASE STUDY OF FAN MILK PLC, IBADAN)

126. Product differentiation as a competitive tool in the marketing of soft drink ( a case study of limca bottling company plc okigwe)

127. REGULATION OF ADVERT AND SALES PROMOTION BY GOVERNMENT AGENCIES (A CASE STUDY OF ADVERTISING PRACTITIONER COUNCIL OF NIGERIA A. P. C. O. N)

128. Distribution and Logistics in Achieving Customers Satisfaction

129. Effects of depressed economy on the profitability of manufacturing companies in Nigeria

130. THE EVALUATION OF THE CHALLENGES FACED BY FEMALE SECRETARIES IN AN ORGANIZATION IN NIGERIA

131. A STUDY OF THE MARKETING STRATEGIES IN INNOSON PRODUCTS

132. CONSUMERS PERCEPTION OF SAFETY OF FOOD IN SOUTH SOUTH AND SOUTH EAST OF NIGERIA

133. AN EVALUATE STUDY OF THE INFORMATION, EDUCATION AND COMMUNICATION (IEC) STRATEGIES EMPLOYED BY SELECTED NIGERIAN POLITICIANS: A STUDY IN POLITICAL MARKETING

134. MARKETING OF BANKING SERVICES IN NIGERIA A STUDY OF FIRST BANK PLC

135. Effect of advertising on the performance of an organization, case study being Mukwano industry in Kampala

136. CONSUMER BUYING PATTERN IN RURAL COMMUNITY

137. IMPACT OF PACKAGING ON CONSUMER PRODUCT

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